What can we learn from the failures of repressive drug laws? How can we convince the people that they are failed? What are the alternatives of punitive drug policies? A group of NGOs launched a campaign to mark the 50th anniversary of the Misuse of Drugs Act in the UK – and the 100th anniversary of the drug law in Belgium. We discuss lessons learnt with Ester Kincova from Transform and Stéphane Leclercq from Fedito Brussels.